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HomePresident's Message

Katy Trail-MJA

June 2017 President’s Message


Dear Fellow Members and Friends,

I am pleased to announce that we have hired Jade Stanley as Event Director for the Endless Summer Watermelon RideSM. She comes well recommended. She has a business background and has worked with volunteers for the American Cancer Society and United Way. We look forward to working with her.


Registration is already open (, the earliest we have ever gone live. Members should obtain their $10 Promo code before registering by clicking on the NFBC members button on the right of the registration screen or following the links on the homepage of the Club website. We will have the volunteer registration site up soon.


The Patriot Ride and Memorial Day Picnic were very successful with almost 90 attendees. Thanks to Nick and Nancy Tallyn for organizing the picnic. Photos from the event have been posted at NFBC Photo Albums.


Last month we ran the ShAdCo, now called Sheriff’s Watch, Zone 2 bike rodeo at Regency Square Mall. About 75 kids were given helmets and taken through a course demonstrating basic safety skills. Many thanks to all the volunteers and especially Jeff and Jodi Hohlstein for organizing the rodeo. We look forward to the next bike rodeo in Zone 4 at Oakleaf Town Center. If you know of a bike rodeo or similar event where the Club can help, please contact me or Jodi Hohlstein. (


During May Pedaling for Safety ran a total of 57 spots on several iHeartMedia radio stations in the Jacksonville market promoting cycling safety. They aired during commuting hours in the morning and afternoons in association with weather and traffic updates. During July and August, we will have billboards up on Beach Blvd. in Jacksonville, SR17 in Green Cove Springs and US1 in St. Augustine. We looked for billboard space in Nassau County but none was available.


When we advocate for the need for a better cycling environment, we have tried to bolster our arguments by alluding to the economic benefits of cycling that accrue to the community. We talk about how a more favorable cycling environment in our region will encourage ecotourism. However, the actual economic benefits have always seemed hard to quantitate.


Recently as I was preparing grant applications for Tourist Development Councils in Saint Johns and Nassau Counties, I analyzed data from the Tour de Forts ClassicSM and Endless Summer Watermelon RideSM. Fortunately, through our registration process and post-ride surveys, we collected some valuable information on the economic impact of the events.   At least 30-40% of participants in the past three Tour De Forts Classics would be considered tourists based on the distance traveled to the ride. Over 90% of the participants at the Endless Summer Watermelon Ride come from outside Nassau County. Our ridership is largely in the 40-70-year age group, a demographic with more disposable income, and 30-40% women. At least a third of participants stayed one overnight or more in St. Augustine or on Amelia Island. I estimated the economic impact at about $50,000 for overnight stays alone in St. Augustine and have projected over $90,000 for the upcoming Endless Summer Watermelon Ride. Considering that data, hopefully the Tourist Development Councils will look favorably on our applications for support.


I welcome your input. Please email me at with your thoughts.


Ride smart and ride safe.


Hoping to see you on the road,